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Get Found Online: Introduction to SEO

Spring 2020

Search engine optimization (SEO) is one of the primary ways businesses can increase their web traffic and attain higher rankings in search results, which in turn can lead to more sales. Achieving and maintaining high rankings, however, requires a thoughtful strategy and a variety of tactics, from on-site optimization to off-site marketing campaigns. Geared toward professionals and small businesses, this course gives you an understanding of SEO fundamentals and search engine rankings. It shows you how to conduct an SEO audit of your site, optimize your content and implement Google Ads campaigns and link-building tactics to boost your visibility. You will also have the opportunity to work on real-life examples
in a group setting.

PREREQUISITES: Good computer skills are required. Some experience with basic website administration or marketing is an asset.

AoA thumbnail-digital
This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media.

Schedule

5 Thursdays 18:30 – 21:30

Start Date

February 13, 2020

End Date

March 12, 2020

Instructor

L. Manfield

Course Reference Number (CRN)

91011

Location

CapU Lonsdale

$415

Product Description

Search engine optimization (SEO) is one of the primary ways businesses can increase their web traffic and attain higher rankings in search results, which in turn can lead to more sales. Achieving and maintaining high rankings, however, requires a thoughtful strategy and a variety of tactics, from on-site optimization to off-site marketing campaigns. Geared toward professionals and small businesses, this course gives you an understanding of SEO fundamentals and search engine rankings. It shows you how to conduct an SEO audit of your site, optimize your content and implement Google Ads campaigns and link-building tactics to boost your visibility. You will also have the opportunity to work on real-life examples
in a group setting.

PREREQUISITES: Good computer skills are required. Some experience with basic website administration or marketing is an asset.

AoA thumbnail-digital
This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media.

Additional Information

Schedule

5 Thursdays 18:30 – 21:30

Start Date

February 13, 2020

End Date

March 12, 2020

Instructor

L. Manfield

Course Reference Number (CRN)

91011

Location

CapU Lonsdale