Placeholder

Media Relations in the Digital Era

The media landscape today is so diverse, complex and unpredictable that an organization’s reputation can rise to the top or sink to the bottom in the blink of a tweet. This workshop outlines the fundamentals of dealing with the media and helps you prepare to navigate the new realities of traditional and social media.

In this workshop, you will:

• Learn how to be prepared for proactive and reactive interview opportunities
• Explore the art of being interviewed through hands-on practice
• Develop an effective strategic communications plan

Topics include, but are not limited to:

• Seven news values that influence media questions
• Setting an interview objective and creating an interview blueprint
• Bridging techniques and dealing with difficult questions

For instructor bios, please visit our Exec Ed Instructor page.

Schedule

2-day course

Instructor

Ken Coach & Joanna Piros

Notes

Please email execed@capilanou.ca for more information

Product Description

The media landscape today is so diverse, complex and unpredictable that an organization’s reputation can rise to the top or sink to the bottom in the blink of a tweet. This workshop outlines the fundamentals of dealing with the media and helps you prepare to navigate the new realities of traditional and social media.

In this workshop, you will:

• Learn how to be prepared for proactive and reactive interview opportunities
• Explore the art of being interviewed through hands-on practice
• Develop an effective strategic communications plan

Topics include, but are not limited to:

• Seven news values that influence media questions
• Setting an interview objective and creating an interview blueprint
• Bridging techniques and dealing with difficult questions

For instructor bios, please visit our Exec Ed Instructor page.

Additional Information

Schedule

2-day course

Instructor

Ken Coach & Joanna Piros

Notes

Please email execed@capilanou.ca for more information