Learn to get the most out of your marketing budget and measure the full impact on your business.
In this workshop, you will:
• Gain experience with new tools available to engage your customers
• Learn valuable insights and best practices from innovative brands which have successfully implemented these tools and ideas
• Explore new ways to evaluate the impact of your marketing spend: SEO, return on social interaction, return on customer loyalty and more
Topics include, but are not limited to:
• How to stay ahead of your competitors’ and your customers’ needs by understanding the power of today’s new marketing tools
• How to use your customer data, prototyping, experimentation and testing to fine-tune and optimize your marketing mix
• Using a more enlightened approach to determine the ROI of investing in marketing in today’s more complex environment
For instructor bios, please visit our Exec Ed Instructor page.