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Differentiation: The Key to a Powerful Brand

Given today’s crowded marketplace and cluttered communications landscape, it has never been more difficult – or more important – to differentiate your brand. Through best practices, effective processes and innovative strategies, you can help your brand stand out so that you can grow your competitive advantage and create new growth opportunities for your business.

In this workshop, you will:

• Evaluate lessons and best practices in brand building from today’s leading companies
• Learn how to build a fast-track process for innovation to outmaneuver your competitors
• Work with competitive wargaming strategies to create new growth opportunities

Topics include, but are not limited to:

• Essential questions you must answer to build sustainable differentiation for your brand
• The crucial role of customer insights in driving business/brand differentiation
• The importance of preparing for the impact of disruptive technology

For instructor bios, please visit our Exec Ed Instructor page.

Schedule

1-day course

Instructor

Andrea & Jim Southcott

Notes

Please email execed@capilanou.ca for more information

Product Description

Given today’s crowded marketplace and cluttered communications landscape, it has never been more difficult – or more important – to differentiate your brand. Through best practices, effective processes and innovative strategies, you can help your brand stand out so that you can grow your competitive advantage and create new growth opportunities for your business.

In this workshop, you will:

• Evaluate lessons and best practices in brand building from today’s leading companies
• Learn how to build a fast-track process for innovation to outmaneuver your competitors
• Work with competitive wargaming strategies to create new growth opportunities

Topics include, but are not limited to:

• Essential questions you must answer to build sustainable differentiation for your brand
• The crucial role of customer insights in driving business/brand differentiation
• The importance of preparing for the impact of disruptive technology

For instructor bios, please visit our Exec Ed Instructor page.

Additional Information

Schedule

1-day course

Instructor

Andrea & Jim Southcott

Notes

Please email execed@capilanou.ca for more information