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Writing Effective Web Content

Fall 2019

Ensure your website or blog is working for you, whether you’re looking to grow your audience, boost your engagement, or convert visitors into customers. Crafting compelling web content requires an understanding of the medium, an application of best practices and a commitment to tracking and analyzing results. Geared toward professionals and small businesses, this course gives you an understanding of what readers expect from your copy, how to structure your content and apply web writing best practices, how to optimize for search, track your success and more. You will have the opportunity to work on real-life examples in a group setting.

AoA thumbnail-digital
This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media .

Schedule

5 Wednesdays 18:15 – 21:15

Start Date

November 06, 2019

End Date

December 04, 2019

Instructor

L. Manfield

Course Reference Number (CRN)

93026

Location

CapU Lonsdale

$415

Product Description

Ensure your website or blog is working for you, whether you’re looking to grow your audience, boost your engagement, or convert visitors into customers. Crafting compelling web content requires an understanding of the medium, an application of best practices and a commitment to tracking and analyzing results. Geared toward professionals and small businesses, this course gives you an understanding of what readers expect from your copy, how to structure your content and apply web writing best practices, how to optimize for search, track your success and more. You will have the opportunity to work on real-life examples in a group setting.

AoA thumbnail-digital
This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media .

Additional Information

Schedule

5 Wednesdays 18:15 – 21:15

Start Date

November 06, 2019

End Date

December 04, 2019

Instructor

L. Manfield

Course Reference Number (CRN)

93026

Location

CapU Lonsdale