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Why Your Small Business Needs a Digital Strategy (Small Business Workshop 2)

Spring 2020

You don’t need a big budget to establish an effective online presence that attracts customers. In this 2-hour workshop at CapU Lonsdale, learn how a well-developed digital marketing strategy can help save you time, allocate your budget more effectively and better focus your online efforts.

In this workshop, you will:

  • Learn to create or improve your small business’ online identity
  • Define your audience: Who are they, what do they want, where will you find them?
  • Craft your narrative: What’s the story you’re trying to tell and what are you trying to achieve?
  • Start to make informed choices about content and platforms, from picking the right channels for your online efforts, to what you need to make that work
  • Decide when to move to paid campaigns and pay for the right promotion

Led by CapU instructor Graham Williams, this workshop is ideal for small-business owners, entrepreneurs, marketers, and anyone who wants to plan and better focus their digital marketing efforts.

Don’t forget to bring your laptop to the workshop!

About the Instructor:

Graham Williams
Graham is a ten-year veteran in the content marketing world, having brought to life a range of brands for major corporations across Canada and around the world. As an instructor, he has taught content marketing, social media marketing, and digital storytelling for over half a decade. He is currently the Chief Strategist for Blink, a Vancouver-based creative agency, and has been the driving force behind memorable campaigns and powerful brand initiatives for brands such as TELUS, Dell, Staples, Vancouver Film School, Ocean Brands, and Microsoft. Graham is also a host of both GetConnected, and the App Show on CKNW radio, and can frequently be seen on CBC News Now and CBC Vancouver as a technology and privacy consultant.

Save by signing up for the Small Business Series 3-workshop bundle

Schedule

1 Wednesday 08:00 – 10:00 AM

Date

March 04, 2020

Instructor

G. Williams

Course Reference Number (CRN)

91044

Location

CapU Lonsdale (250-125 Victory Ship Way, North Van)

$65

Product Description

You don’t need a big budget to establish an effective online presence that attracts customers. In this 2-hour workshop at CapU Lonsdale, learn how a well-developed digital marketing strategy can help save you time, allocate your budget more effectively and better focus your online efforts.

In this workshop, you will:

  • Learn to create or improve your small business’ online identity
  • Define your audience: Who are they, what do they want, where will you find them?
  • Craft your narrative: What’s the story you’re trying to tell and what are you trying to achieve?
  • Start to make informed choices about content and platforms, from picking the right channels for your online efforts, to what you need to make that work
  • Decide when to move to paid campaigns and pay for the right promotion

Led by CapU instructor Graham Williams, this workshop is ideal for small-business owners, entrepreneurs, marketers, and anyone who wants to plan and better focus their digital marketing efforts.

Don’t forget to bring your laptop to the workshop!

About the Instructor:

Graham Williams
Graham is a ten-year veteran in the content marketing world, having brought to life a range of brands for major corporations across Canada and around the world. As an instructor, he has taught content marketing, social media marketing, and digital storytelling for over half a decade. He is currently the Chief Strategist for Blink, a Vancouver-based creative agency, and has been the driving force behind memorable campaigns and powerful brand initiatives for brands such as TELUS, Dell, Staples, Vancouver Film School, Ocean Brands, and Microsoft. Graham is also a host of both GetConnected, and the App Show on CKNW radio, and can frequently be seen on CBC News Now and CBC Vancouver as a technology and privacy consultant.

Save by signing up for the Small Business Series 3-workshop bundle

Additional Information

Schedule

1 Wednesday 08:00 – 10:00 AM

Date

March 04, 2020

Instructor

G. Williams

Course Reference Number (CRN)

91044

Location

CapU Lonsdale (250-125 Victory Ship Way, North Van)