Search Engine Optimization (SEO) and Google AdWords are two of the primary ways websites can increase their visibility on Google. Increased visibility leads to more website visitors, which in turn can lead to more sales. Businesses interested in achieving greater online exposure need to implement SEO and AdWords campaigns in order to achieve this. It is crucial to analyze site visits data to detect what is working in an organization’s online marketing initiatives, and where there is room for improvement – that’s where Google Analytics comes in. Geared towards professionals and small businesses, this course will teach you the fundamentals of SEO, Google AdWords campaigns, as well as how to interpret Google Analytics reports. You will have the opportunity to work on real-life examples in a group setting. If in doubt, please contact us for a detailed outline.
PREREQUISITES: Good computer skills are required. Some experience with basic website administration or marketing is an asset.
Note: This course qualifies for an Award of Achievement in Applied Digital Communications & Social Media.
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