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Introduction to Web Analytics

Fall 2017

Powerful free tools such as Google Analytics have made website visitor statistics available, and this course lets you understand what the metrics are saying. Figure out how many people are visiting your website, how they found it, and more. You also learn what to do with that information to help refine your website and online promotional efforts. You will have the opportunity to work on real-life examples using Google Analytics in a group setting. Geared towards professionals and small businesses.

PREREQUISITES: Good computer skills and a Google account are required. Some experience with basic website administration is an asset.

AoA thumbnail
Note: This course qualifies for an Award of Achievement in Applied Digital Communications & Social Media.

Schedule

2 Sat, 09:30 – 16:00

Start Date

December 02, 2017

End Date

December 09, 2017

Instructor

T. Jutras

Course Reference Number (CRN)

93040

$389

Product Description

Powerful free tools such as Google Analytics have made website visitor statistics available, and this course lets you understand what the metrics are saying. Figure out how many people are visiting your website, how they found it, and more. You also learn what to do with that information to help refine your website and online promotional efforts. You will have the opportunity to work on real-life examples using Google Analytics in a group setting. Geared towards professionals and small businesses.

PREREQUISITES: Good computer skills and a Google account are required. Some experience with basic website administration is an asset.

AoA thumbnail
Note: This course qualifies for an Award of Achievement in Applied Digital Communications & Social Media.

Additional Information

Schedule

2 Sat, 09:30 – 16:00

Start Date

December 02, 2017

End Date

December 09, 2017

Instructor

T. Jutras

Course Reference Number (CRN)

93040