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Get Started with Social Video

Spring 2018

Video provides an unparalleled way to build and connect with your audience online. In this course, you cover key aspects of social video, including determining the target audience (and what platform to use to reach them); using best practices to create engaging videos; how to integrate video into your marketing strategy, and how to optimize them for views and engagement using tagging, SEO, thumbnail creation and more. You’ll also discover how you can use online video and social media together to build awareness for your personal or company brand.

PREREQUISITES: Good computer and mobile device skills. Social Media Fundamentals or similar knowledge and expertise. Accounts on Facebook, Instagram and YouTube (and a smartphone or tablet with said apps installed).

NOTE: Online option available.

AoA thumbnail-digital
This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media.

Schedule

2 Sat, 09:30 – 16:00

Start Date

April 21, 2018

End Date

April 28, 2018

Instructor

T. Jutras

Course Reference Number (CRN)

91018

Registration for this course is now closed. Please call us at 604.984.4901 for additional details or email us at csee@capilanou.ca

Product Description

Video provides an unparalleled way to build and connect with your audience online. In this course, you cover key aspects of social video, including determining the target audience (and what platform to use to reach them); using best practices to create engaging videos; how to integrate video into your marketing strategy, and how to optimize them for views and engagement using tagging, SEO, thumbnail creation and more. You’ll also discover how you can use online video and social media together to build awareness for your personal or company brand.

PREREQUISITES: Good computer and mobile device skills. Social Media Fundamentals or similar knowledge and expertise. Accounts on Facebook, Instagram and YouTube (and a smartphone or tablet with said apps installed).

NOTE: Online option available.

AoA thumbnail-digital
This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media.

Additional Information

Schedule

2 Sat, 09:30 – 16:00

Start Date

April 21, 2018

End Date

April 28, 2018

Instructor

T. Jutras

Course Reference Number (CRN)

91018