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Get Started with Social Video

Fall 2017

Video provides an unparalleled way to build and connect with your audience online. In this course, you cover key aspects of social video, including determining the target audience (and what platform to use to reach them); using best practices to create engaging videos; how to integrate video into your marketing strategy, and how to optimize them for views and engagement using tagging, SEO, thumbnail creation and more. You’ll also discover how you can use online video and social media together to build awareness for your personal or company brand.

PREREQUISITES: Good computer and mobile device skills. Social Media Fundamentals or similar knowledge and expertise. Accounts on Facebook, Instagram and YouTube (and a smartphone or tablet with said apps installed).

AoA thumbnail-digital
This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media.

Schedule

2 Sat, 09:30 – 16:00

Start Date

November 18, 2017

End Date

November 25, 2017

Instructor

T. Jutras

Course Reference Number (CRN)

93031

$389

Product Description

Video provides an unparalleled way to build and connect with your audience online. In this course, you cover key aspects of social video, including determining the target audience (and what platform to use to reach them); using best practices to create engaging videos; how to integrate video into your marketing strategy, and how to optimize them for views and engagement using tagging, SEO, thumbnail creation and more. You’ll also discover how you can use online video and social media together to build awareness for your personal or company brand.

PREREQUISITES: Good computer and mobile device skills. Social Media Fundamentals or similar knowledge and expertise. Accounts on Facebook, Instagram and YouTube (and a smartphone or tablet with said apps installed).

AoA thumbnail-digital
This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media.

Additional Information

Schedule

2 Sat, 09:30 – 16:00

Start Date

November 18, 2017

End Date

November 25, 2017

Instructor

T. Jutras

Course Reference Number (CRN)

93031