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Get Found Online: Introduction to SEO

Fall 2019

Search engine optimization (SEO) is one of the primary ways businesses can increase their web traffic and attain higher rankings in search results, which in turn can lead to more sales. Achieving and maintaining high rankings, however, requires a thoughtful strategy and a variety of tactics, from on-site optimization to off-site marketing campaigns. Geared toward professionals and small businesses, this course gives you an understanding of SEO fundamentals and search engine rankings. It shows you how to conduct an SEO audit of your site, optimize your content and implement AdWords campaigns and link-building tactics to boost your visibility. You will also have the opportunity to work on real-life examples in a group setting.

PREREQUISITES: Good computer skills are required. Some experience with basic website administration or marketing is an asset.

AoA thumbnail-digital
This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media .

Schedule

5 Wednesdays 18:15 – 21:15

Start Date

October 02, 2019

End Date

October 30, 2019

Instructor

L. Manfield

Course Reference Number (CRN)

93011

Location

CapU Main Campus

$415

Product Description

Search engine optimization (SEO) is one of the primary ways businesses can increase their web traffic and attain higher rankings in search results, which in turn can lead to more sales. Achieving and maintaining high rankings, however, requires a thoughtful strategy and a variety of tactics, from on-site optimization to off-site marketing campaigns. Geared toward professionals and small businesses, this course gives you an understanding of SEO fundamentals and search engine rankings. It shows you how to conduct an SEO audit of your site, optimize your content and implement AdWords campaigns and link-building tactics to boost your visibility. You will also have the opportunity to work on real-life examples in a group setting.

PREREQUISITES: Good computer skills are required. Some experience with basic website administration or marketing is an asset.

AoA thumbnail-digital
This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media .

Additional Information

Schedule

5 Wednesdays 18:15 – 21:15

Start Date

October 02, 2019

End Date

October 30, 2019

Instructor

L. Manfield

Course Reference Number (CRN)

93011

Location

CapU Main Campus