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Digital Content Marketing Strategy

Fall 2017

Have you ever looked at your social media channels and wondered how or what you should post next? If so, whether you’re working in marketing or social media, are an entrepreneur or a manager of a small business, this course is for you! Learn how to create visual, written and other forms of social media content within a consistent strategy. We’ll go beyond theory and get into the practice of actually creating content to be published on your channels. Real-world examples will be presented from successful local brands, as well as hands-on exercises with real-time feedback. Newcomers to social media are encouraged to attend the Social Media Fundamentals course prior to enrolling in this course. Access to Facebook, Twitter and Instagram accounts is recommended.

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Note: This course qualifies for an Award of Achievement in Applied Digital Communications & Social Media.

Schedule

4 Thu, 18:30 – 21:00

Start Date

November 02, 2017

End Date

November 23, 2017

Instructor

C. Galway

Course Reference Number (CRN)

93001

$389

Product Description

Have you ever looked at your social media channels and wondered how or what you should post next? If so, whether you’re working in marketing or social media, are an entrepreneur or a manager of a small business, this course is for you! Learn how to create visual, written and other forms of social media content within a consistent strategy. We’ll go beyond theory and get into the practice of actually creating content to be published on your channels. Real-world examples will be presented from successful local brands, as well as hands-on exercises with real-time feedback. Newcomers to social media are encouraged to attend the Social Media Fundamentals course prior to enrolling in this course. Access to Facebook, Twitter and Instagram accounts is recommended.

AoA thumbnail
Note: This course qualifies for an Award of Achievement in Applied Digital Communications & Social Media.

Additional Information

Schedule

4 Thu, 18:30 – 21:00

Start Date

November 02, 2017

End Date

November 23, 2017

Instructor

C. Galway

Course Reference Number (CRN)

93001