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Brand Journalism: Storytelling in the Digital Age

Fall 2017

Companies and businesses are increasingly turning to journalists and employees with writing skills to help build brand awareness. In this course, you learn the basics of journalism and how to apply new journalism techniques in different contexts, including blogs, online articles, websites, emails and social media to attract new customers, hold the attention of established customers and help implement strategies for strengthening a business’s message. Upon completing the course, you will be able to write compelling content and effectively communicate the company message across multiple platforms.

AoA thumbnail-digital
This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media.

Schedule

6 Wed, 18:30 – 21:00

Start Date

September 27, 2017

End Date

November 01, 2017

Instructor

S. Conner

Course Reference Number (CRN)

93032

Registration for this course is now closed. Please call us at 604.984.4901 for additional details or email us at csee@capilanou.ca

Product Description

Companies and businesses are increasingly turning to journalists and employees with writing skills to help build brand awareness. In this course, you learn the basics of journalism and how to apply new journalism techniques in different contexts, including blogs, online articles, websites, emails and social media to attract new customers, hold the attention of established customers and help implement strategies for strengthening a business’s message. Upon completing the course, you will be able to write compelling content and effectively communicate the company message across multiple platforms.

AoA thumbnail-digital
This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media.

Additional Information

Schedule

6 Wed, 18:30 – 21:00

Start Date

September 27, 2017

End Date

November 01, 2017

Instructor

S. Conner

Course Reference Number (CRN)

93032