How to Use Web Analytics to Grow Your Small Business August 3, 2017

Is your website effective in generating awareness and leads for your business? Are your customers finding the information they are looking for on your website?

In this two-hour interactive session, you will learn how to answer the above questions and many more, including:

  • Why web analytics are essential to gaining insights into your website visitor behaviour
  • What some of the most commonly used web analytics tools used by small businesses are
  • How to figure out what data matters most to your business
  • How to use this data to refine your website and promotional efforts to grow your business

Introduction to Web Analytics August 3, 2017

Powerful free tools such as Google Analytics have made website visitor statistics available, and this course lets you understand what the metrics are saying. Figure out how many people are visiting your website, how they found it, and more. You also learn what to do with that information to help refine your website and online promotional efforts. You will have the opportunity to work on real-life examples using Google Analytics in a group setting. Geared towards professionals and small businesses.

PREREQUISITES: Good computer skills and a Google account are required. Some experience with basic website administration is an asset.

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Note: This course qualifies for an Award of Achievement in Applied Digital Communications & Social Media.

Get Started with Social Video August 3, 2017

Video provides an unparalleled way to build and connect with your audience online. In this course, you cover key aspects of social video, including determining the target audience (and what platform to use to reach them); using best practices to create engaging videos; how to integrate video into your marketing strategy, and how to optimize them for views and engagement using tagging, SEO, thumbnail creation and more. You’ll also discover how you can use online video and social media together to build awareness for your personal or company brand.

PREREQUISITES: Good computer and mobile device skills. Social Media Fundamentals or similar knowledge and expertise. Accounts on Facebook, Instagram and YouTube (and a smartphone or tablet with said apps installed).

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Note: This course qualifies for an Award of Achievement in Applied Digital Communications & Social Media.