Get Started with Social Video July 24, 2018

Video provides an unparalleled way to build and connect with your audience online. In this course, you cover key aspects of social video, including determining the target audience (and what platform to use to reach them); using best practices to create engaging videos; how to integrate video into your marketing strategy, and how to optimize them for views and engagement using tagging, SEO, thumbnail creation and more. You’ll also discover how you can use online video and social media together to build awareness for your personal or company brand.

PREREQUISITES: Good computer and mobile device skills. Social Media Fundamentals or similar knowledge and expertise. Accounts on Facebook, Instagram and YouTube (and a smartphone or tablet with said apps installed).
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This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media.

Introduction to Web Analytics July 24, 2018

Powerful free tools such as Google Analytics have made website visitor statistics available, and this course lets you understand what the metrics are saying. Figure out how many people are visiting your website, how they found it, and more. You also learn what to do with that information to help refine your website and online promotional efforts. You will have the opportunity to work on real-life examples using Google Analytics in a group setting. Geared towards professionals and small businesses.

PREREQUISITES: Good computer skills and a Google account are required. Some experience with basic website administration is an asset.

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This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media.

Social Media Fundamentals July 24, 2018

Gain an in-depth understanding of the social media landscape, how it integrates with offline business, and how to develop your own social media plan and strategy. Explore how the best social media brands run, and what you can learn from them for your own business. Participate in weekly hands-on workshops with social media strategist, Tristan Jutras, who has over 20 years of experience, working with both local startups and global brands.

Notes: No social media experience is required, but some knowledge is an asset, and access to Facebook, Twitter and Instagram accounts is recommended.
AoA thumbnail-digital
This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media.