Brand Journalism: Storytelling in the Digital Age August 3, 2017

Companies and businesses are increasingly turning to journalists and employees with writing skills to help build brand awareness. In this course, you learn the basics of journalism and how to apply new journalism techniques in different contexts, including blogs, online articles, websites, emails and social media to attract new customers, hold the attention of established customers and help implement strategies for strengthening a business’s message. Upon completing the course, you will be able to write compelling content and effectively communicate the company message across multiple platforms.

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This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media.