Writing and Storytelling in the Digital Age December 11, 2017

Improve your writing skills and gain insight into how to approach different types of content. Discover how to write and structure stories for both print and digital formats and explore techniques to craft compelling headlines, leads, articles, blog posts and social media content, including when to apply new journalism techniques (lists, slideshows, and bullet points). Get first-hand experience in writing features, conducting interviews and doing research. You will also explore the differences in writing features, reviews, news stories, and promotional copy, such as press releases. Additionally, the course will touch upon how to generate ideas for stories, pitching stories, SEO, and sourcing photos.

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This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media.