Email & Newsletter Marketing November 15, 2016

Email offers a cost-effective way to market new products and services. It still has the highest ROI of all digital marketing, and if used right, can really build loyalty and drive business. This course is relevant to anyone who wants to learn how to plan an effective email campaign, create fantastic templates and reach more of the right people. Topics include determining which tools to use, setting up newsletter templates, administration, and content text optimization. You will also learn how to measure the success of your campaigns. Prepare to get your emails noticed after this hands-on and practical course! If in doubt, please contact us for a detailed outline.

PREREQUISITES: Good computer skills are required. Some experience with basic website administration or marketing is an asset.
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Note: This course qualifies for an Award of Achievement in Applied Digital Communications & Social Media.

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Introduction to SEO, Google AdWords, and Google Analytics
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Introduction to SEO, Google AdWords, and Google Analytics November 15, 2016

Search Engine Optimization (SEO) and Google AdWords are two of the primary ways websites can increase their visibility on Google. Increased visibility leads to more website visitors, which in turn can lead to more sales. Businesses interested in achieving greater online exposure need to implement SEO and AdWords campaigns in order to achieve this. It is crucial to analyze site visits data to detect what is working in an organization’s online marketing initiatives, and where there is room for improvement – that’s where Google Analytics comes in. Geared towards professionals and small businesses, this course will teach you the fundamentals of SEO, Google AdWords campaigns, as well as how to interpret Google Analytics reports. You will have the opportunity to work on real-life examples in a group setting. If in doubt, please contact us for a detailed outline.

PREREQUISITES: Good computer skills are required. Some experience with basic website administration or marketing is an asset.
AoA thumbnail
Note: This course qualifies for an Award of Achievement in Applied Digital Communications & Social Media.

You may also be interested in …

Social Media Fundamentals
Digital Content Marketing Strategy
Email & Newsletter Marketing