Email Strategies for Lead Generation: More Leads, More Sales August 3, 2017

Get your emails noticed after this one-day, hands-on workshop! Email marketing is a cost-effective way to market new products and services as well as build loyalty. And it has the highest ROI of all digital marketing. Surprisingly, most small businesses don’t use e-mail to full advantage. This workshop shows you how to integrate email into your overall marketing strategy, how to plan an effective email campaign, and how to measure the success of your campaign. This workshop is ideal for communications professionals, small-business owners, and anyone who wants to use email marketing to generate more sales leads.

PREREQUISITES: Good computer skills. Some experience with marketing, communications or basic website administration is an asset.

AoA thumbnail-digitalThis course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media. Please note this course only counts as half an elective.