Email offers a cost-effective way to market new products and services. It still has the highest ROI of all digital marketing, and if used right, can really build loyalty and drive business. This course is relevant to anyone who wants to learn how to plan an effective email campaign, create fantastic templates and reach more of the right people. Topics include determining which tools to use, setting up newsletter templates, administration, and content text optimization. You will also learn how to measure the success of your campaigns. Prepare to get your emails noticed after this hands-on and practical course! If in doubt, please contact us for a detailed outline.
PREREQUISITES: Good computer skills are required. Some experience with basic website administration or marketing is an asset.
Note: This course qualifies for an Award of Achievement in Applied Digital Communications & Social Media.
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