Get Found Online: Introduction to SEO August 8, 2019

Search engine optimization (SEO) is one of the primary ways businesses can increase their web traffic and attain higher rankings in search results, which in turn can lead to more sales. Achieving and maintaining high rankings, however, requires a thoughtful strategy and a variety of tactics, from on-site optimization to off-site marketing campaigns. Geared toward professionals and small businesses, this course gives you an understanding of SEO fundamentals and search engine rankings. It shows you how to conduct an SEO audit of your site, optimize your content and implement AdWords campaigns and link-building tactics to boost your visibility. You will also have the opportunity to work on real-life examples in a group setting.

PREREQUISITES: Good computer skills are required. Some experience with basic website administration or marketing is an asset.

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This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media .

Writing Effective Web Content August 8, 2019

Ensure your website or blog is working for you, whether you’re looking to grow your audience, boost your engagement, or convert visitors into customers. Crafting compelling web content requires an understanding of the medium, an application of best practices and a commitment to tracking and analyzing results. Geared toward professionals and small businesses, this course gives you an understanding of what readers expect from your copy, how to structure your content and apply web writing best practices, how to optimize for search, track your success and more. You will have the opportunity to work on real-life examples in a group setting.

PLEASE NOTE: This course will now be held at the CapU Main Campus (2055 Purcell Way, North Vancouver).

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This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media .