Get Found Online: Introduction to SEO November 29, 2018

Search engine optimization (SEO) is one of the primary ways businesses can increase their web traffic and attain higher rankings in search results, which in turn can lead to more sales. Achieving and maintaining high rankings, however, requires a thoughtful strategy and a variety of tactics, from on-site optimization to off-site marketing campaigns. Geared toward professionals and small businesses, this course gives you an understanding of SEO fundamentals and search engine rankings. It shows you how to conduct an SEO audit of your site, optimize your content and implement AdWords campaigns and link-building tactics to boost your visibility. You will also have the opportunity to work on real-life examples in a group setting.

PREREQUISITES: Good computer skills are required. Some experience with basic website administration or marketing is an asset.

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This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media .

Improve Your Website’s Search Ranking December 13, 2018

Ranking on page 1 of a Google search results page is critical to being found by potential clients and customers. Search Engine Optimization (SEO) is one of the main ways businesses can increase their web traffic, and higher rankings in search results can lead to more sales.

In this workshop, you will:

  • Learn how search works
  • Explore rank-boosting strategies for local businesses
  • Research and select the right keywords for your site
  • Optimize on-site page content

This workshop led by CapU instructor Lisa Manfield is designed for small business owners and entrepreneurs, digital media managers, website owners, and professionals seeking a basic understanding of search engine rankings and the fundamentals of SEO.

You will have the opportunity to work on real-life examples in a group setting. Please bring your laptop and be ready to work on your site.

This workshop is part of our Small Business Series offered in collaboration with Economic Partnership North Vancouver.

CapU 50th Anniversary Discount: Sign up for the Small Business Series: 3-Workshop Bundle and each workshop costs you just $50!

Writing Effective Web Content December 13, 2018

Ensure your website or blog is working for you, whether you’re looking to grow your audience, boost your engagement, or convert visitors into customers. Crafting compelling web content requires an understanding of the medium, an application of best practices, and a commitment to tracking and analyzing results. Geared toward professionals and small businesses, this course will give you an understanding of what readers expect from your copy, how to structure your content and apply web writing best practices, how to optimize for search, track your success and more. You will have the opportunity to work on real-life examples in a group setting.

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This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media .