Media Relations in the Digital Era November 9, 2016

The media landscape today is so diverse, complex and unpredictable that an organization’s reputation can rise to the top or sink to the bottom in the blink of a tweet. This workshop outlines the fundamentals of dealing with the media and helps you prepare to navigate the new realities of traditional and social media.

In this workshop, you will:

• Learn how to be prepared for proactive and reactive interview opportunities
• Explore the art of being interviewed through hands-on practice
• Develop an effective strategic communications plan

Topics include, but are not limited to:

• Seven news values that influence media questions
• Setting an interview objective and creating an interview blueprint
• Bridging techniques and dealing with difficult questions

For instructor bios, please visit our Exec Ed Instructor page.

Better Business Presentations November 9, 2016

Business leadership demands the ability to connect with and to influence others. Whether you are speaking to four people in a boardroom or 400 people in a ballroom, this workshop will show you how to engage your audience with clarity, passion and purpose.

In this workshop, you will:

• Receive feedback on your performance and presentation structure
• Learn how to structure a presentation for maximum impact
• Learn to communicate with clarity, credibility and self-confidence

Topics include, but are not limited to:

• Building confidence and overcoming nervousness
• The keys to engaging an audience: preparation, practice and delivery
• Proven storytelling techniques

For instructor bios, please visit our Exec Ed Instructor page.