AdWords Fundamentals & Beyond December 11, 2017

Launch your first successful AdWords campaign, or get ready to drastically improve an existing one! This hands-on one-day workshop is for business owners, communications professionals and digital marketers, who want to get a firm grasp on the basics and intermediate aspects of digital advertising and AdWords. Discover how it works and what elements go into creating a successful AdWords campaign that boosts traffic and delivers high return on investment. Topics include setting up and managing an AdWords campaign, targeting and writing compelling ads and measuring and optimizing your campaign’s performance. While the focus is on Google Search Network and Google Display Network, the workshop also touches on other online advertising opportunities, and prepares you for the Google AdWords Fundamentals certification exam.

NOTE: You must bring your own laptop and have access to your own or your organization’s AdWords account. Previous experience with SEO and AdWords, or completion of the Introduction to SEO course is an asset.