Why Your Small Business Needs a Digital Strategy (Small Business Workshop 2) January 15, 2020

You don’t need a big budget to establish an effective online presence that attracts customers. In this 2-hour workshop at CapU Lonsdale, learn how a well-developed digital marketing strategy can help save you time, allocate your budget more effectively and better focus your online efforts.

In this workshop, you will:

  • Learn to create or improve your small business’ online identity
  • Define your audience: Who are they, what do they want, where will you find them?
  • Craft your narrative: What’s the story you’re trying to tell and what are you trying to achieve?
  • Start to make informed choices about content and platforms, from picking the right channels for your online efforts, to what you need to make that work
  • Decide when to move to paid campaigns and pay for the right promotion

Led by CapU instructor Graham Williams, this workshop is ideal for small-business owners, entrepreneurs, marketers, and anyone who wants to plan and better focus their digital marketing efforts.

Don’t forget to bring your laptop to the workshop!

About the Instructor:

Graham Williams
Graham is a ten-year veteran in the content marketing world, having brought to life a range of brands for major corporations across Canada and around the world. As an instructor, he has taught content marketing, social media marketing, and digital storytelling for over half a decade. He is currently the Chief Strategist for Blink, a Vancouver-based creative agency, and has been the driving force behind memorable campaigns and powerful brand initiatives for brands such as TELUS, Dell, Staples, Vancouver Film School, Ocean Brands, and Microsoft. Graham is also a host of both GetConnected, and the App Show on CKNW radio, and can frequently be seen on CBC News Now and CBC Vancouver as a technology and privacy consultant.

Save by signing up for the Small Business Series 3-workshop bundle

Digital Content Marketing Strategy December 12, 2019

Have you ever looked at your social media channels and wondered how or what you should post next? Learn how to create visual, written and other forms of social media content within a consistent strategy. We’ll go beyond theory and get into the practice of actually creating content to be published on your channels. Real-world examples will be presented from successful local brands, as well as hands-on exercises with real-time feedback. Newcomers to social media are encouraged to attend the Social Media Fundamentals course prior to enrolling in this course. Access to Facebook, Twitter and Instagram accounts is recommended.

AoA thumbnail-digital
This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media.