Generating Sales Leads with Facebook August 3, 2017

Discover how to maximize Facebook’s community-building power to attract new leads—leads that can turn into paying customers. In this rapid-fire, two-hour session, you learn: three key tactics to grow your Facebook presence; when and why to use Facebook ads; the ins and outs of developing Facebook marketing campaigns; and how to create and manage Facebook pages specifically for business purposes.

In this two-hour interactive session, you will:

  • Use 3 key – and free – tactics to build and grow your presence on Facebook
  • Manage Facebook pages for your business
  • Learn when and why to use paid ads on Facebook
  • Learn how to develop successful Facebook marketing campaigns
  • Determine the right Facebook marketing tactics for your business

To benefit most from this session, we recommend that participants have a Facebook page set up for their business.

Instructor: Conner Galway

This workshop is part of our Small Business Series in collaboration with the North Vancouver Chamber of Commerce.

Social Media Fundamentals August 3, 2017

Gain an in-depth understanding of the social media landscape, how it integrates with offline business, and how to develop your own social media plan and strategy. Explore how the best social media brands run, and what you can learn from them for your own business. Participate in weekly hands-on workshops with social media strategist, Conner Galway, who has worked with brands ranging from local businesses to national chains. You will also get a social media handbook to help you long after the course is over. No social media experience is required, but some knowledge is an asset. Access to Facebook, Twitter and Instagram accounts is recommended.

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This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media.

Digital Content Marketing Strategy August 3, 2017

Have you ever looked at your social media channels and wondered how or what you should post next? If so, whether you’re working in marketing or social media, are an entrepreneur or a manager of a small business, this course is for you! Learn how to create visual, written and other forms of social media content within a consistent strategy. We’ll go beyond theory and get into the practice of actually creating content to be published on your channels. Real-world examples will be presented from successful local brands, as well as hands-on exercises with real-time feedback. Newcomers to social media are encouraged to attend the Social Media Fundamentals course prior to enrolling in this course. Access to Facebook, Twitter and Instagram accounts is recommended.

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This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media.