Get Started with Facebook Advertising February 14, 2018

Regardless of your budget and skill level, Facebook advertising lets you get your message in front of your best prospects. In this two-hour, hands-on workshop, Cap U instructor Conner Galway shows you step by step how to set up, create, and run a Facebook ad campaign using Facebook Ad Manager. After this workshop, you will be able to create online advertising that is relevant, on target and aligns with your overall marketing strategy.

In this workshop, you will:

  • Develop an ad campaign from scratch using Facebook Ad Manager
  • Zero in on your precise target audience using Facebook’s built-in tools
  • Create relevant content that resonates with your audience
  • Test, measure and evaluate the ads you create

This workshop is ideal for anyone who wants to explore Facebook ads as part of an overall marketing strategy. Experience building and managing a Facebook Page is an asset, but no Facebook advertising experience is necessary. Instagram will also be covered briefly.

Bring your laptop and be prepared for hands-on practice!

This workshop is part of our Small Business Series in collaboration with the North Vancouver Chamber of Commerce.

About our Instructor:

This small business workshop is led by our instructor Conner Galway. Conner is a true entrepreneur and digital communications master. He teaches social media advertising, content marketing strategy and social media fundamentals as part of the Continuing Studies Award of Achievement in Applied Digital Communications & Social Media. Conner also teaches CapU Executive Education programs in Digital Communication Strategies – most recently to an international group of participants from Vienna. Read More

Social Media Fundamentals December 11, 2017

Gain an in-depth understanding of the social media landscape, how it integrates with offline business, and how to develop your own social media plan and strategy. Explore how the best social media brands run, and what you can learn from them for your own business. Participate in weekly hands-on workshops with social media strategist, Conner Galway, who has worked with brands ranging from local businesses to national chains. You will also get a social media handbook to help you long after the course is over. No social media experience is required, but some knowledge is an asset, and access to Facebook, Twitter and Instagram accounts is recommended.

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This course can be applied toward an Award of Achievement in Applied Digital Communications & Social Media.