Digital Content Marketing Strategy November 15, 2016

Ever looked at your social media channels and wondered how or what you should post next? If so, whether you are working in marketing or social media, are an entrepreneur or a manager of a small business, this course is for you! This course will teach you how to create visual, written and other forms of social media content within a consistent strategy. We’ll go far beyond theory and get into the practice of actually creating content to be published on your channels. Real-world examples will be presented from successful local brands, as well as hands-on exercises with real-time feedback. Newcomers to social media are encouraged to attend the Social Media Mastery or Social Media Fundamentals course prior to enrolling in this course. Access to Facebook, Twitter and Instagram accounts is recommended.
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Note: This course qualifies for an Award of Achievement in Applied Digital Communications & Social Media.

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Social Media Fundamentals November 15, 2016

This hands-on foundational course will help you gain an in-depth understanding of the social media landscape, how it integrates with offline business, and how to develop your own social media plan and strategy. Explore how the best social media brands run, and what you can learn from them for your own business. Participate in weekly hands-on workshops with social media strategist, Conner Galway, who has worked with brands ranging from local businesses to national chains. You will also get a social media handbook to help you long after the course is over. No social media experience is required, but some knowledge is an asset. Access to Facebook, Twitter and Instagram accounts is recommended.
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Note: This course qualifies for an Award of Achievement in Applied Digital Communications & Social Media.

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Introduction to SEO, Google AdWords, and Google Analytics
Digital Content Marketing Strategy