Mhairi (pronounced va-ri) founded Out-Smarts Marketing in 2002 with the goal of applying internet and social media technologies to business marketing in a way that connects with modern consumers. Out-Smarts strategizes, creates, and executes the full range of marketing activities from websites to social media campaigns to optimization programs designed to maximize engagement and conversions. Mhairi’s passion for small businesses comes out in her blogs, training, and mentoring.

When Mhairi is not thinking about Internet marketing, she’s probably thinking about standing stones, hiking, or winning the FitBit challenge.