Lisa Manfield is a content strategist and digital marketer with 20 years’ experience creating print and web content that engages a variety of target audiences, including search engines. Her areas of expertise include: content strategy, multi-platform content development, and SEO.

Currently the Marketing Manager at Mugo Web, Lisa has also been the founding editor of, a contributing editor at Backbone Magazine and Marketing Manager at She has developed conversion-oriented marketing copy, instructional materials, web copy, marketing collateral, and courseware for small businesses, tech companies, non-profit organizations, government agencies, and educational institutions.

Her clients have included the University of BC, Simon Fraser University, Central 1 Credit Union, and BCAA. In one particular role she was responsible for training hundreds of contributing writers in SEO. She’s also an instructor with SFU and has delivered writing workshops to a variety of municipalities around the province.

Courses taught include:
Improve Your Website’s Search Ranking (Small Business Series Workshop)
Get Found Online: Introduction to SEO
Writing Effective Web Content