Lisa Manfield is a content strategist and digital marketer with 20 years of experience creating print and web content that engages a variety of target audiences, including search engines. Her areas of expertise include content strategy, multi-platform content development, and search engine optimization (SEO).

Currently the Marketing Manager at Mugo Web, Lisa has also been the founding editor of BCLiving, a contributing editor at Backbone Magazine, and Marketing Manager at TheTyee. She has developed conversion-oriented marketing copy, instructional materials, web copy, marketing collateral, and courseware for small businesses, tech companies, non-profit organizations, government agencies, and educational institutions.

Her former clients include the University of British Columbia, Simon Fraser University, Central 1 Credit Union, and BCAA. In one particular role, she was responsible for training hundreds of contributing writers in SEO. She also teaches at SFU and has delivered writing workshops to a variety of municipalities around the province.

Courses taught include:
Improve Your Website’s Search Ranking (Small Business Series Workshop)
Get Found Online: Introduction to SEO
Writing Effective Web Content